Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
نویسندگان
چکیده
منابع مشابه
Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store
Copyright: © 2016 INFORMS Abstract. Many retailers have recently started to offer customers the option to buy online and pick up in store (BOPS). We study the impact of the BOPS initiative on store operations.We build a stylizedmodel where a retailer operates both online and offline channels. Customers strategically make channel choices. The BOPS option affects customer choice in twoways: by pr...
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ژورنال
عنوان ژورنال: Management Science
سال: 2017
ISSN: 0025-1909,1526-5501
DOI: 10.1287/mnsc.2016.2473